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In 1989, during a NIFDA (Now called Unipro) food buying conference, 5 foodservice distributor principals were discussing the opportunities of the fresh produce category. At that meeting were the 5 founding members of ProMark, Ron Dierks of Dierks Foods-Rockford, IL, Tom Henning of Cash Wa Distributing-Kearney Nebraska, Chuck Hogg-HRS Foodservice, Aberdeen, South Dakota, George Draper-Draper Foods, Fairmont MN and Bill Hoy of Witchita Frozen Foods, Witchita, KS. They recognized the fresh produce business was becoming an increasingly competitive business. There was a challenge to compete with the large national distributors who were making a stronger impact in the foodservice distribution industry. They knew if they combined their strengths, they could purchase, market and distribute their fresh produce in an innovative and superior way. They could enjoy the benefits of national distribution, yet maintain the benefits of independent ownership. From this vision, a strategy was developed to create a high quality, purchasing and marketing organization made up of independent broadline distributors across the country. ProMark Group is now made up of 20 independent broadline distributors with combined sales over 1.5 billion dollars and 65 million dollars of produce purchasing power. ProMark Group's exclusive brand, ProMark Label, is packed by the top grower shippers in the U.S., meeting the stringent product specifications set by the ProMark Group membership. ProMark Group continues to strive to create programs that bring value to its members. By providing value, we can continue our goal to grow internally by increased sales and externally by bringing on high quality independent distributors who fit our strategic initiatives.
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